When Scholastic approached us for a series of animated videos, we couldn’t wait to get started. Utilizing an original design, based around the simplicity of a line as a path, we collaborated with Barbara Newman to bring the script to life. Working closely with Scholastic, we further refined the message as we meticulously storyboarded each frame. From there, our team of designers and animators brought the piece to life. It was a truly collaborative process that resulted in a creative and effective promotional and sales piece for our client.