Nike Determination

Shot on 35mm film, this piece tells the story of how determination and dedication can lead to achieving greatness, even amidst considerable challenge and adversity.

Cinematographer Gareth Paul Cox asked us to direct this spec spot through the American Film Institute’s Cinematography Program. Together, along with a talented crew in L.A., we co-concepted and edited this piece. We also did the color grade and finishing.

Brief

Client
Nike
Director
Andrew Fallon
Producer
Thomas Renaud
Executive Producer
Gareth Paul Cox
Executive Producers
Warren Skeels & Brenda Egedy Kolb
Cinematographer
Gareth Paul Cox
Editor
Billy Gaggins