The One

As a parent, it’s never too early to start saving for college. The Florida Prepaid College Board has been helping families to affordably save for college since 1988. In this spot, we carefully utilized lighting to capture the love and protection a father feels for his newborn daughter, encouraging parents to start thinking about saving for their children’s college today – not tomorrow.

Brief

Client
Florida Prepaid College Board
Agency
St. John & Partners
Production Company
TigerLily Media
Director
Andrew Fallon
Director of Photography
Erik Curtis
Editor
Billy Gaggins